Waxing Brazil

87974_dd88989776b9a29af4f36e15f8582658_b7074e5727d16f90dc8ef2d33f893536This post originally began as a Facebook status. But as I thought about it there was more to say. It’s been close to 24 hours since the Germany/Brazil semifinal “mis”match in the World Cup, and certainly one of the big sports stories of the year.

The result was not a surprise but the margin of victory was a shock. Brazil did not impress in any of their previous games, but no one expected a slaughter. They finished atop what was arguably the weakest group in the tournament, and if it wasn’t for a phantom penalty call late in the first match versus Croatia they would have been on the couch a lot earlier. 

Brazil was the odds on favorite to win the World Cup, with more talent than any other team in the field. Their players are the best in the world, commanding the highest salaries at the top clubs. One would think that they could just show up and win.

That’s exactly what they didn’t do. The reason soccer is called the “beautiful game” is because of how the Brazilians always played it. A World Cup being contested in their own country… should be an easy win. (Ironically, the Croatia players and coaches asserted the same thoughts after their controversial loss… “Just give them the trophy now!”)

So what happened? Not to take anything away from a fantastic German side, it’s clear that Brazil was not ready to play against the best competition. As the host country, they do not have to go through qualifying like everyone else. With that edge lost, complacency took over with a predictable result. What we saw is a precise interpretation of an old axiom, that talent isn’t enough… you have to work hard to succeed.

I’m very interested to see how Brazil plays in the third place match. My thought… if they play neighborhood rival Argentina it will be a hotly contested match. If the play Holland, the Brazilians will roll over and die. Again…

After the match I saw a lot of comments about how the U.S. only lost to Germany by a 1-0 score, so accordingly we are better than Brazil. Sports doesn’t work that way. It’s a ridiculous notion, but can you imagine what a team with Brazil’s talent and America’s heart and determination would look like? Wow…

AR-140709193One last thought… ESPN’s coverage of the World Cup has been tremendous so far, with great pre and post game analysis and first-rate commentary during the match. Ian Darke and Steve McManama were terrific in, what had to be, a tough match to call. So I was disappointed that they spent so much time monitoring the streets of Rio de Janeiro waiting for a riot to start. I know that would be a ratings bonanza, but get a grip! I guess the Brazilians were too shocked to muster up the energy to flip over a car or two.

I’d like to give the fans credit. They stayed and cheered their team until the end, and showed appreciation for the German side that had just humiliated them. Well done… Brazilians!

So hoping the other semifinal is a better game.

Flippin’ Facebook

cs9NN“I’ve had it with Facebook.” ~ John Q. Public

How many times have you heard this complaint? The constantly changing layout, hard to follow rules, more ads in your news feed, and the dwindling reach for company pages… flippin’ Facebook is a nightmare! Users can’t comprehend how Facebook has the nerve to make changes to the FREE site they love so much, and company page owners are mad that they now actually have to PAY for Facebook advertising. It’s exasperating!

Users need to relax. Breathe… Embrace the changes, because they are almost always designed to give you a more positive experience. The ads are the price you pay for using Facebook for free. And be honest, you get enough out of the Facebook experience to justify putting up with a few ads in your News Feed. The reality is that everyone has the right to make money – including the gods of Facebook. To think otherwise is Un-American! Truthfully, I can’t believe they took this long to end the free ride for company pages.

I’ve been speaking with a lot of small business owners about the decreasing reach of Facebook company posts. While we have been lamenting the decline, it should cause us to embrace and understand exactly what Facebook advertising can do. That “free” ride has been over for a while now, but Facebook is still the best way to target specific customers.

20130812-full1If you have been doing it correctly, you have built a Facebook following of the right people – people who want to do business with you. And you have been providing them with good content that helps grow your business. “Boosting” those great posts to your loyal “listeners” must now be a part of your budget. Low cost Promoted Posts not only reach your followers but can be expanded further to reach potential customers, by using specific demographic targeting and keywords – at very affordable prices.  I’m not saying that every post deserves boosting, because your core customers will probably visit your page frequently. Pick your spots and, most importantly, track your results.

Boosting works. Ads are similar, and certainly hit a wider audience. Think about spending $50 to reach 10,000 very specific people… Can that be accomplished with any other traditional B2C advertising method?

Whether you do a Facebook Ad or a Promoted Post, dedicate a portion of your marketing budget to make a big impact. If you are a small business it is a no-brainer. You’ll wonder why you weren’t doing this all along.

And quit yer whining…

Colors

The colors of the flag of our nation are on my mind today, maybe because of all the World Cup/USA soccer fever over the past three weeks. Here are a few red, white and blue thoughts on the anniversary of our nation’s birth…

photo (2)Speaking of the World Cup – Although it’s still going on, I don’t think I’ve ever enjoyed a sporting event more than this World Cup – and I have no idea who these people are in the photo! With very few exceptions, the games have been edge-of-your-seat fantastic. Even if you are a soccer novice, it’s been the sports story of the year. Our U.S. team performed admirably, and I think soccer has finally reached the level of acceptance it deserves. Who could have pictured hundreds, and in some cities, thousands of people getting together to watch the World Cup? I can’t wait until 2018! There is a lot of work to be done, and many matches to be played before the next World Cup. But it’s a great time to be an American soccer fan!

If I Had A Time Machine – I often wonder what our Founding Fathers would think of our United States today. These brave, brilliant men could never have foreseen this future, as I’m sure none of us could accurately paint a picture of our world 238 years from now.

6a014e8c33f773970d017ee7f226ce970dImagine if we could pluck Thomas Jefferson from the past… I think he would revel in flying back and forth to his beloved Paris in a jet, and look in wonder at the massive cities that have sprung up across the wilderness he knew. (He might wonder how we got all of this done without slaves.) And, I think that he would be in shock to learn that his two century old parchment writings are considered by some to be the letter of the law.

By definition, a patriot is “a person who vigorously supports their country and is prepared to defend it against enemies or detractors”. Today, many describe themselves as “patriots” because they are convinced that their beliefs are the only solution to the ills of our nation… and all non-believers are to be treated as enemies of the state. They cloak themselves in the Constitution or the Bible, and spit upon those who dare to question their ideas. But they forget those very writings were made to be a beautiful framework for a vision of a free state, or a guide for all of us to be a better, kinder people.

We should continually inspire to be just that.

tumblr_l5aly0HcB01qa944oo1_1280Family and Friends – I’m looking forward to a great weekend. It looks like rain today for the actual 4th of July in Philadelphia, with remnants of Hurricane Arthur that making his way up the east coast. But it should be clear, blue skies on Saturday, and I’m heading to my sister’s place for a fun-filled afternoon by the pool with a bunch of family and friends. Sunshine, good conversation and cocktails are the only things on the menu… maybe a burger or two. Be warned, sis… watch out for a great big cannonball, and – to my chagrin – much water displacement.

As a wise man once said, “Family… what it’s all about!”

Quoting Myself – This time last year I wrote this tidbit, and then stole something from a “so-so” author:

Here’s something you’re not used to seeing on my page… great, great writing:

“When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

Happy 4th of July, my friends.

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Thrice Bitten

imageI’d love to like Luis Suarez… he is one of the most talented players in the world and I am in awe of the great things he can do on a soccer field. I’ve also never hidden my disdain for him because of his behavior on that same field.

After this past season at Liverpool, he was poised to be one of the biggest stars at the World Cup in Brazil. He missed the first match because of injury and then showed incredible resiliency in the next match, scoring two goals and breaking the heart of England.

Now, Luis Suarez is in trouble. Again. During a fantastic match yesterday, the dark side of Suarez emerged when he attempted to bite off a chunk of the Italy defender Giorgio Chiellini’s shoulder late into Uruguay’s final group game. The referee made no call on the play, and Suarez continued in the match. One could speculate that the Italy defense was in shock after the incident and it led to the winning goal being scored for Uruguay. But it isn’t speculation to say that Suarez not being ejected had an effect on the result, and led to the elimination of Italy from the World Cup.

Suarez has a long history of on-field issues, including a racial slur during a match and TWO previous biting incidents – if he was a dog he would have been put down by now! His resume also includes frequent diving and a notorious intentional handball in the 2010 World Cup. Not to mince words… he is a cheater. He has no respect for the game or his fellow players.

What galls me the most about this latest incident is that Suarez was rolling on the ground as if he was the victim… fully aware of what he had just done. And he completely denied any wrong doing in his post game comments, saying “these things happen on the pitch”.

Now all of the doctored photos are showing up on the internet – Suarez with fangs, or his head photoshopped into the children’s game, Hungry, Hungry Hippos. It’s funny, but I’m not in the mood. Because today I’ll be defending my beautiful game to some of my friends and coworkers. And I’m not sure how to do it.

Now, all eyes are on FIFA and we wait to see how soccer’s governing body will respond. It will be argued that this is a single incident, but Luis Suarez has a checkered past that must be examined and considered in any disciplinary proceeding.

Even the staunchest Liverpool or Uruguay supporter should be outraged and must admit that Luis Suarez is a serious problem. I would definitely question the character of anyone who would try to defend him. The powers that be at FIFA must come down hard on him for the good of the game, and before this maniac seriously injures someone.

So I’ll say it… ban him. For life. He’s a stain and a disgrace to his team, his country, and to the game I love. Good riddance to bad rubbish.

Uno Love

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Prepare thyself for a rambling, pointless blog post…

I live near Franklin Mills Mall in Philadelphia, a very large shopping establishment that was originally billed as an outlet location when it opened in 1989. The mall has space for 200 stores inside with big anchors like Dave and Busters, JC Penney, Burlington Coat Factory, and a brand spanking new Super Walmart is coming soon. (That is way too many adjectives to describe a Walmart!)

There are several stand alone eateries on the property – all the fast food places are represented, and if you strategically position yourself you can see three Chinese buffets.  One constant since the beginning was Pizzeria Uno.

I could never figure out how Uno survived all of these years. One could walk in at any time and never have to wait for a table, and the place was virtually deserted by 9:00pm on weekends. It must have been something about the location, tucked all the way in the corner of the property, way off the beaten track. But Uno’s was a solid choice for food and drink, and it was always good to get in and out so quickly. Plus they have a great bar!

20120721-105830So I was sad today when I got an email telling me that the Franklin Mills Uno had closed. Yes… I’m on the mailing list… pathetic! I usually don’t get sentimental about things like this, but for some reason I am. Lots of kids in the neighborhood got their first jobs at Uno’s. It was always a good spot for lunch or drinks. I took my kids there many times, and had quite a few after work cocktails and laughs.

The email just said they closed. I guess they had a 25 year lease, and I can’t imagine they made any money here. The email suggested that I go to the Neshaminy Mall location… screw that!!

Anyway… to the good times.

I’m done rambling now. Have a great weekend, my friends,