Book Covers

Susan-Boyle

One of my Mother’s favorite sayings was, “You can’t judge a book by its cover.” She was trying to teach me that you shouldn’t form an opinion on someone or something based purely on what you see on the surface. Because usually after taking a deeper look, the person or thing will not be what you expected it to be. Well… that didn’t take! Despite her teachings, I had been guilty of exactly that. I’m much better with it now, but there is always room for improvement.

In the past couple of years I’ve changed a great deal. At least I think I so. For many reasons, my world is much more open than before… to new ideas, to different philosophies and beliefs, to people in general. I was very close-minded and opinionated. In some ways I still am, but I am willing to learn. I have met many people, especially in the last year. People who did not cross my path before, but have enriched me so.

All of this relates to a sad story…

290d99a1-e372-4950-a960-14b648f942d3I didn’t know Jessie Miele, or her husband Drew. I recognize them from the photos I see now, and I’m pretty sure that I sat next to them at Union match in DC a couple of years ago. I say that I’m pretty sure because there were no introductions, and we didn’t converse that day at all. At that time I jokingly referred to the their crazy looking group as the Tattoo People, and based on their appearance I probably didn’t initiate a conversation. This saddens me greatly.

The reason I know about Jessie and Drew now is hearing about their tragic story. A few weeks ago, Jessie was about to give birth to their first child… a son. There were complications, and Jessie passed away shortly after meeting her baby boy. Devastating, beyond comprehension. A vibrant, young woman was about to have her world changed in the best possible way, only to be silenced. I was relating this story at home, and my wife said it sounded familiar. A woman in work suffered a similar loss recently. It was Jessie’s mother…. a small world.

Jessie and Drew are members of the Sons of Ben and the Corner Creeps, supporter groups of the Philadelphia Union. Those organizations have rallied around their members, collecting some money to help Drew raise their beautiful son. It’s been a tremendous outpouring of love and support, that has expanded to supporters of other teams and throughout the soccer community. The people who have supported this effort have not asked who these people are, but “how can we help?” And those that have given so generously certainly have not judged a book by its cover.

I’m sad that I missed so many opportunities to meet great people throughout my life. I’m sad that I will never meet Jessie. I hope to meet Drew and his son one day, and let him know that his family’s story has touched my hard, stubborn heart.

Going forward, I’m going to remember that everyone I meet – if they have tattoos, piercings, ripped jeans or pink mohawks – is a person that is worth knowing… someone’s child, someone’s parent, or someone’s friend. Maybe my new friend.

If you would like to learn more about Jessie and Drew’s story, or make a donation, please visit the Jessie Miele Fund site.

Comcast Careless

comcassWhat does it say about a company when customers DREAD calling them with a problem? I think it speaks volumes. I’ve had many conversations about Comcast with friends. Everyone I know has had similar bad experiences with this company. The refrain is the same… “Service is great, but if something goes wrong it is usually a nightmare.”

This past weekend I had a very minor issue, and that feeling of dread crept into my head. It was resolved with only a small amount of pain, but it caused me to relive one of the worst issues I’ve ever had with a company.

My Comcast Nightmare…

Several years ago, I was having problems with my cable television. The picture was pixelating. I phoned Comcast, and after a seemingly endless trip through automated hell, a customer service rep assured me that someone would be there between 4:00pm and 8:00pm the following day. The next morning I woke up to find all was well with my cable feed. “Maybe the rep did something to fix it,” I optimistically wondered. Being a stand up citizen, I called Comcast and let them know that all was well and that there was no need to come out that afternoon. However, by noon the cable was acting up and getting worse, so I called Comcast again. More automated hell got me to a different rep – in the Philippines – who had no idea about my history with this issue. I stated that I wanted them to come out and fix the problem, honoring my original appointment window. Sorry Mr. Langan, that is impossible because “those assets have been redeployed.” I tried to explain to General MacArthur (who had apparently returned to the Philippines) that this was unacceptable, but the best he could do was assure me that a technician would be out between noon and 4:00pm the next day.

Wait… it gets better! The next morning I go to work, then come home around 11:30am to meet the Comcast guy. There is a message on my answering machine from Comcast saying that the technician is on his way and will be there at 9:00am. WTF!!! Another call, more auto hell, and then another rep who has no idea what is happening with my account. I now learn that the tech came to my house at 9:00 and when no one answered he left and canceled the ticket. Of course they could not re-deploy any assets to get to me for the noon to 4:00pm window. At this point I have blown my stack… finally, a supervisor in Pennsylvania gets on to tell me that the best they can do is get someone to me around 5:30pm. That time passes, then 6:00, then 6:30, then 7:00… and then I call. Guess what… ANOTHER rep who has no idea what I’m talking about, then another supervisor who assures me that someone is enroute.

Then… at 8:30… a dispatcher from Comcast calls to tell me that no one is coming tonight. This poor guy… I really did feel bad for him. I’m sure he wasn’t prepared for the steady stream of expletives that were hurled his way. And I know that there was nothing he could do regarding my threat to “trash your fucking company to everyone I come in contact with.”

That night I began my trashing campaign with a scathing email to the VP of Customer Care, assuring him of my intention to leave Comcast as soon as I have an alternative in my neighborhood. Bright and early I get a phone call from his assistant, informing me that a technician is enroute. I said thank you and hung up. Ten minutes later a technician is at the door, followed minutes later by another technician. Fifteen minutes later… a third technician. “LOTS of assets have been deployed today,” I murmured. Then a supervisor showed up to make sure I was being taken care of sufficiently. I was truly blessed that day…

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I’ve been a Comcast customer for over 25 years. To this day I shiver with dread if there is a service problem. I feel dirty every time I get off the phone with them. Last weekend’s issue was minor – a new cable box solved the problem. It was an early Christmas gift that I didn’t have to schedule a service call. But I still had to deal with that ever expanding automated system, and when I finally get a live rep on the phone… I’m pretty sure I know more than they do!

Putting on my business hat… A customer complaint isn’t a problem, it’s an opportunity. And customer service shouldn’t be something you have to do. It should be something you can’t wait to do!

I’m sure Comcast would rather that I be using my massive blogging powers for good, instead of telling this ugly story. So… get a real person to answer the phone, give him/her a CRM, and stop being the problem and start solving them.

Holidaisical

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I’ve been in a bit of a creative slump lately… I’ll boldly call it “writer’s block”. It occured to me that I may benefit from a challenge, by giving my thoughts on a big subject. How about the upcoming holidays?

My apologies for being so, so late… I’m aware that I should have been in full Christmas mode in September when the first decorations hit the stores. Beach balls to Christmas balls, in the blink of an eye…

But please read on without apprehension.  You will never get “bah-humbugs” from me. I’m a big fan of the yule. That said… there are things I love so much, and things I don’t love so much.

White Stuff – In fifty-two opportunities, I don’t think I’ve experienced a White Christmas. So a big snowstorm is not only desired, it’s due! I love my family and friends very much, and look forward to the gatherings we have and attend on Christmas Eve and Day. But the thought of being holed up in my own house… with the family, food, presents, music, tree… mmmmm good!! Come on.. just once!!!

Simply, Having… – One of my favorite parts of the holiday season is the music. I love the old standards by Bing Crosby and Nat King Cole, and the newer standards by The Killers and The Pogues (if you don’t know the raw passion of “Fairytale of New York”, you are missing out). So many new songs come out this time of year, a lot for free through iTunes and other places on the World Wide Web. A few are great (“Christmas, Baby” by G Love, “God Rest Ye Merry Gentlemen” by Barenaked Ladies), and some are so stunningly awful they defy description. Each year I add to my already great playlist of holiday music… and just play it all day. Love, love, love!

No Complaints – Definitely something I can do without this time of year – the complainers! You know them… someone who just can’t put aside the vitriol for a few days. We all have that ornery uncle who is sick of the commercialism of what is supposed to be a sacred holiday. Or the jackwagon complaining about the long checkout lines in stores. Or my favorite… the good Catholic who can’t stand that mass is so crowded on Christmas, and not so much on Sundays.

Life is too short, my friends. There is no reason to be angry in a season dedicated to peace and love… or any other time. So Uncle Ornery… don’t worry about gifts this year. Be cheerful instead, and that can be everyone’s gift. And Jackwagon… Shop online! And Good Catholic… I feel your pain because I used to be you. I use to go to church every week, now I don’t for whatever reason. So excuse me this year if I sit in the wrong seat, or say the wrong thing. Just like everyone else, I’m just doing my best.

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Nostalgia – Each year we get a real tree. I love the smell and the difference the new tree brings each year. We have accumulated a vast assortment of ornaments over the years… Eagles, Phillies, Flyers, Union, ManU, The Masters, etc. Can you tell we like sports? We also have “Baby’s First Christmas” ornaments for both boys. We have dog stuff for Stan, and quite a few Irish themed thangs. Add some beads and garland, and it’s a pretty damn good tree!!

Growing up, my family had a silver aluminum tree with one red ball on each branch. And a color light wheel that I was responsible for assembling. We also had an oval track under the tree, with a big Lionel train set. Not exactly “Christmas on Walton Mountain”, but it was all I knew as a kid. One of these years… I’d like to rock the silver again.

Have A Happy Happy – My parents used to bring a cake to our Christmas Eve party, inscribed “Happy Birthday, Baby Jesus”. Both Mom and Dad are gone now, so we haven’t had it since 2007. We were never concerned that the presence of this cake would offend any non-Christians at our party, and it never did. So I’m continuously humored at the need for political correctness, that we must use the word “holiday” instead of Christmas, Hanukkah, or Kwanzaa. I’m equally bemused by the “let’s put the Christ back in Christmas” cries that have become so common.

This year I will wish all of you… a very “Merry Christmas and a Happy New Year”, and I will not feel at all slighted if I don’t get those exact words back. I’m a Christian, so I say it this exact, very specific way. Your best wishes may be expressed to me differently based on your ethnicity or creed. So please don’t take offense to my words, as they are only given in kindness. And in return, please wish me an enthusiastic “Happy Hanukkah”, or joyous “Happy Kwanzaa”, or shoot me that generic “Happy Holidays”. I’ll appreciate the blessing bestowed.

Tis’ The Season – Finally… I am not the easiest person to gift. Holidays are tough for my loved ones because I am so difficult in this respect. I’m fortunate that I have very few wants or needs… I pretty much have all the music I want, I’m clearly not a slave to fashion, and buying me a book doesn’t work because I’m a techno-god and use my iPad. Gift cards are always good, but some people feel a sense of defeat giving them, like they aren’t a real gift.

I am truly blessed, but many are not. If you want to bestow upon me, please make a donation to your favorite charity… whatever it is. I thank you.

Peace and Love. From mine, to yours.

Merry Christmas, and a Happy New Year.

JL

Glance Links – December 2013

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Just some stuff that caught my eye recently, and might help you in your marketing efforts!  If you have any that you would like to pass on to me… hit me up!

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14 Google Tools You Didn’t Know Existed – Mashable has rounded up some lesser-known Google tools and applications that could help you cope with the loss of Reader, and rekindle your love for Google. From fun tools like Google NGram Viewer to useful resources like Full Value of Mobile Calculator, you’ll find an array of tools for developers to small business owners to the average consumer. I liked Google Fonts… a great open source for all kinds of type faces. Check them out and see what tickles your fancy!

10 Things You Didn’t Know Dropbox Could Do – There are loads for Dropbox lovers out there… me included! As with most software or services, we never fully take advantage of what’s offered. There are other storage and upload options, and ease of use hints. Love me some Dropbox!

google-plus-banner-300x168Google+ For Professional Bloggers and Content Creators – If you want to be the best, learn from the best! Lynette Young is THE authority on Google+, and she is satisfying the public outcry for real boot camp training on this social platform. This one is in the Philadelphia area, check back for an event near you.

Marketo Definitive Guides – Last month I shared Marketo’s Definitive Guide To Engaging Email Marketing, an outstanding, comprehensive free download. They have many more titles and they are all in here in one spot! Like I said last time… Download them before they change their minds!!

TAKE A BREAK FROM MARKETING AND RELAX! – Might be the best tip I give you… flip the switch to “off” for a few hours and enjoy some holiday fun. Here is the schedule for Holiday TV Shows this month!

Have a Merry Christmas, and a Happy New Year!

Go Raibh Maith Agat

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“Go Raibh Maith Agat” is gaelic for Thank You. That’s for you, Mom… 

Just a few of things I’m thankful for today…

2013 has been a good year, thus far. I’m in a nice place in my life right now. Could I be happier? Of course… who would answer “no” to that question? But this year has been full of smiles, laughs, creativity and change. Many people had a big part in that, and I’m grateful.

I’m thankful for the creative people I’ve been fortunate enough to spend time with, and learn from. All of my marketing and social media friends – Chuck Hall, Lynette Young, Rick Toone, Jen April, Pat and Peggie Walsh, and Christina Kristofic. I’ve been amazed by the creativity of authors Dennis Tafoya, Jonathan Maberry and the members of the Philadelphia Liars Club.

My love for soccer has been enriched by the passion and creativity of others… John Whitesall, Mark Jenkinson, Kelly Christine Delaney, Kenny Hanson and Earl Gardner… and all of my fellow Sons of Ben. And I can’t forget PPL Section 110 friends Sean and Allison Malloy, and their son Declan… each match I’m thankful to see the love of the game through a child’s eye.

I’ve spent time with you all this past year, and am happy to count you as friends.

Friends go in and out of your life. I am rich with friends, but there is that close group. I used to say, “I don’t want to make new friends because I don’t have time to see the friends I have as much as I’d like.” Those people are my core… Laff, Ness, Dick, Nimh, Fluge, Chas and Helene. Last night proved… I’m at my best when I’m with you, your spouses and your families.

Sisters are a pain in the ass, and I don’t know what I would do without mine. Can’t wait to see you both today because “Ah… family. It’s what it’s all about.” Families named Taylor, Zlakowski, O’Hagan, Carr, Macowski, Cohen… sounds like the Eagles offensive line, and they provide protection too. They take care of me.

I have good boys. My oldest, John, has an unbridled enthusiasm for life and he is a fierce friend. He has great work ethic, and I’m so happy about how he is getting down to business and making things happen for himself. Colin is just starting out in his journey, and I know he will embrace his challenges with thought and good humor. He is the funniest person I know, with a smart understated wit and just the right amount of cynicism. Not sure where he gets it, because he has stated on numerous occasions that I’m not funny at all.

I’m proud of them both, every day. My Mom always said to me that “you are judged by the company you keep”. Both of my boys have made great choices there, fostering long and wonderful friendships. I’m an extremely fortunate Dad, because my sons are my friends.

No matter what happens in my day, my week, my life… I can always count on the best welcome when I walk in the door. Stan is the man…

All credit for these “three” boys goes to their Mom, who’s every decision is made with the well-being of her children in mind. I’m continually awed by the work she does with cancer patients everyday. Most amazing is that she puts up with my lunacy and I haven’t been tossed out on my ass… yet. And she makes me coffee. Sometimes…

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Quickly… I’m also thankful for the wonderful craziness of Penn Emblem and ImprintsUSA, the brilliance of Elvis Costello, the hilarity of Kevin Smith and Ralph Garmin, the quirkiness of Sheldon Cooper, the energy of PPL Park, the community of Academy Sabres, the old friends from Bandon Drive, the tradition of Manchester United, the grapes on the Ryan High School vine, and for discovering the many wonders of Cape May.

I live in the City of Brotherly Love, and there is nowhere else I want to be. Everything I need is right here. I’m in a good place, because of all of you.

Happy Thanksgiving!