Just some marketing stuff that caught my eye recently… lots of talk about balance – in business and life! If you have any that you would like to pass on, please share!
Does Posting More Content Lead to More Engagement? – The big bass drums have been beating for several years now… Boom! Boom! Create More Content! Boom! Boom! They’ve been drowning out the tiny tom-toms that have been trying to tell us that the glut of content will ruin us all. This article from Marketing Profs measures content engagement over the past two years, and it’s not pretty. But it’s great data and worthy of some thought. Do we back off some? Start looking at quality more than quantity to achieve an equilibrium? Zen Marketing, if you will…
Bridging The Gap Between Sales & Marketing – Last week I was asked by a friend to sit in on a new kind of discussion. Pat Walsh is an experienced marketer who has also spent decades as a facilitator in a variety of professional environments. Pat’s recognition of a gap between sales and marketing is not groundbreaking, but his presentation and conversation techniques could be. I’m not sure if there are many others out there that have the chops to build this bridge in your organization. Check him out!
The Four Agreements – After much prompting by some friends, I bought this book and read it. I’m not a motivational, self help, incense burning kinda guy. But the author has been on Oprah for god’s sake!! I liked the book… it seems simple enough and I get the benefits of the behaviour he wants us to aspire to. But as I was reading I couldn’t help sifting out the kumbaya moments and applying these tenets to a business environment. I find that being impeccable with my word, not making assumptions, not taking anything personally, and always doing my best has made my business life a lot more palatable. It’s how I’d like to be going forward, and definitely how I’d like the people on my team to be.
Social Feeds: Why The Intern Can’t Do It – We’ve all heard this… young people are native internet users so it’s logical that they should handle your social media postings. But there is much more to it, and Ed Lynes explains it succinctly and, dare I say, brilliantly.
One more thing… “Let us love winter, for it is the spring of genius” ~ Pietro Aretino… Nah! That didn’t warm me up either!