B-MUSINGS… Cool August Night Edition

“B-Musings”… random blurbiage and ping pong balls rattling around my dome.  Why?  Because I can, and I have a blog!

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Beachin’ It – In a previous post, I mentioned my new found longing to be at the beach. It hasn’t waned. Fortunately I was able to get to the shore a couple of weeks ago and quench that thirst. My friends know that I am not one to stay at the beach for more than an hour… two tops. So the 10 hours over two days I spent sitting on the sand was a revelation. Granted, I was blessed with the right mix of great weather and great company… the perfect storm. It also came at the right time, in what has been a very hectic few months.

I’m going back next week, to plop my ass on that chair again. Can’t wait… I seem to be a poster boy for change lately, and I have to say I’m enjoying it.  Look out, fudgy wudgy man…

Culling the Facebook Herd – I like to go into my social media contacts periodically, and “unfriend” some people and places with whom I no longer interact. Recently I cleaned out a bunch of brands, bands, movies and other assorted “Likes”. Alas, I also jettisoned about 10 people who have thus far failed to enrich my social media experience. But as I was going through the exercise I came to four Facebook friends who are deceased. Obviously I was aware of them in my list, and each had very different levels of friendship for me. It’s nice that friends and family still drop comments on their pages for birthdays, anniversaries, holidays, etc.

So… those four will remain. Until I see them again.

The Soccer Supporter Mentality – I spend a decent amount of time explaining this concept to my non-soccer friends, so I thought I would throw it out for some comments. I fully expect Philadelphia Union striker and rising star Jack McInerney to be playing somewhere else next year, and I’m okay with it. If he moves to Europe, he will develop faster and better than in MLS. And that is good for U.S. Soccer, the priority.

Unlike any other sport, the true fan places country over club.  I think it is the best way to go, we support our national team first, then we have favorite domestic and/or overseas club teams… and we are rabid about all of them!!!  For me… USMNT, then Union, then Manchester United. The goal is always to fortify the national squad. Nuff said…

photo1Wedding of the Century – I often call Joe O’Hagan my faux cousin, when in fact he is my oldest and dearest friend. Our Moms were best friends growing up in Belfast, and travelled to America together on the Mayflower (well… that’s what they led us to believe).  So Joe, myself, his and my sisters grew up as cousins. He’s been a swinging bachelor for all these years until the fair Jennifer finally lassoed him to the ground. When I got news of their pending nuptials I expected an epic event, and was not disappointed.

It was a grand day, epic in its tradition and simplicity. I was honored to be asked to do a reading at the traditional Catholic ceremony, and I delivered it with my usual panache. The reception was held at the same classic venue that hosted my Senior Prom 35 years ago, and the place hasn’t changed one bit! The flashback feeling was aided by a great DJ who played Sinatra and other standards during dinner, and pulled out all the classic wedding reception dance hits… “Celebrate good times, come on!!” Joe’s nephew gave what might have been the greatest best man toast ever, and the newly married couple danced to an absolutely perfect song choice – the beautiful “At Last” by Etta James.

It truly was an epic event. All that was missing was a whiskey sour fountain and the garter / bouquet tossing, omitted I assume because of the groom – throwing anything is dangerous at his advanced age. But there were four other things missing… Joe and Marie, and Bunty and James. No doubt they would have been delighted that after a half century we are all still together.  Real family… no faux, mofo.

Good times, good people, good craic.

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Meet Herb… Official “Face” of the B-Musing Blog Post.  Are you B-Mused now? A-Mused? Both?

Let me know by commenting below… Herb needs to know!!!

Glance Links – August 2013

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Just some stuff that caught my eye recently, and might help you in your marketing efforts!  If you have any that you would like to pass on to me… hit me up!

CTA-Guide-CoverCall To Action Guide For EMail Marketing – Great stuff from the beautiful people at AWeber. Make your “call to action” eye-grabbing and attention-snatching, and position it perfectly… then sit back and watch the responses roll in!  PDF Download…

Social Media Image Sizing Cheat Sheet – Recent changes to Facebook pages, Twitter headers, YouTube channels and other social sites has made it difficult to get the size of your images just right. Bookmark this page, and the next time you’re about to post a picture or change your profile image, refer to this handy cheat sheet.

26 Social Stats From 2013 You Should Know –  I find myself explaining why social marketing is important to a business. I do this a lot. Here are some great, current tidbits to make your argument… or your next presentation!

3 Copywriting Mistakes Hurting Your Business (and How to Fix Them) – Make your website work harder by correcting these three common copywriting mistakes. If you are like me, writing doesn’t come without a certain amount of agita… so anything helps! This article will certainly correct some mistakes.

One more thing… does anyone else find it interesting that the word “copywriting” gets flagged in some SpellCheck programs?  Anyway… I hope these items are helpful!  Love to discuss…  JL